How Alexa works: everything you need to know

by fashionsnobber

I have been in this world for some time now and not just out of curiosity I listen to everyone. Blogger, insiders and non. I learn and try to make my own every information is given to me. False or true it is. Because even those who lie can always learn something. In my niche I have often heard conflicting opinions regarding the much mentioned Alexa Rank. Exactly that nice website where we are told to register and then it makes us insert in turn a Toolbar or a widget in our site so that we can receive our blog traffic data. That portal that seems to be taken into consideration by every press office, agency or brand to decide whether we are worth it or not.
But before stating that they are all bales let’s go in order, as usual, illustrating how I tested its logarithm.

Everything you need to know about Alexa

Alexa logo.

What’s this Alexa

Alexa is a US company founded in 1996 and subsequently purchased by Amazon in 1999. It deals with internet traffic statistics that can be viewed by any user who needs to monitor a specific website. Or so it seems. It allows you to register for free and provides the first data concerning the indexing of your domain which we will be able to see in greater detail if we purchase a paid subscription. In practice like other millions of similar platforms, nothing so innovative. However, it updates daily the position of our site/blog worldwide based on traffic and its popularity. The lower the value we get, the better the position for Alexa Rank.

How a blog’s statistics are calculated

It is very simple and very untruthful. This should be stored immediately.
Alexa works as a community. Takes the data obtained by those who installed his toolbar or widget on his site. However, they are not in an official format for those who, for example, use Safari or Chrome and therefore these views will not be counted. In practice, the Alexa rank is based on a data flow relating to who is registered on his platform and uses various software.
This is also demonstrated by the fact that in January in addition to having voluntarily removed their widget with adjoining banner to check this information and at the same time having doubled my average daily visits from other sectors outside of Alexa I had a dizzying drop in rank.
So, in fact, a website with just over 500 views per day but all coming from those who installed Alexa will most likely find itself among the most viewed sites compared to those who perhaps make 5000 but not from those who use it.

How to improve Alexa Rank

I would say that we already have the answer. Register anyone we know on this site and have them install their toolbar. Then technically it is enough to remain with a few readers but all users of that platform with the further addition of the backlink. That is, comment on other sites and blogs with a good Alexa rank. Possibly better than ours, and therefore belonging to those sector niches. This will help us to evaluate positively.
In short, in conclusion Alexa is bullshit. It should be taken into consideration only to have a very, but very rough estimate of these data.
First of all, no brand has time to go and analyze our percentages, at most it asks us directly for the Google Analytics screen. Ever wondered why Analytics asks, which is private, and nothing else? Maybe because, as I always say, he is among the most truthful even though he misses some Safari visits too. It must be said.
Second, there are so many sites similar to Alexa that the certainty everyone looks at is absurd. Each agency, press office or brand has its own web master who works in his own way with different knowledge.


So what?
Then nothing. Let’s relax and don’t pay too much attention to that indexing calculation. I have personally seen very high private statistics that are in the deepest chasm on Alexa and vice versa. Who is below 100,000 and does not exceed 200 average views per day.
Register if you like. Interact with us if you like but take it with the springs and to see if your site is fine, trust Google Analytics.

I hope I managed to explain myself well enough. I have tried to use terms that are as comprehensible as possible so as not to confuse too much on a topic that maybe you don’t chew much. I hope it could have been helpful in understanding how Alexa works and how to interpret it. Of the series, not all that glitters is gold.

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