Blogger Glossary: most important terms to know

by fashionsnobber

The Snobber section of the blog was created with the intention of helping anyone who wants to approach the world of blogging or wishes to improve their path. However, I realize that in the most exhaustive post blogs in which I try to provide best practices, I inevitably have to resort to technical terms that are not exactly easy to interpret. For this I thought it might be useful to create the blogger glossary. A small dictionary with the most used and important terms that a blogger needs to know. Constantly updated and always at your complete disposal to consult it every time you feel the need.

Blogger Glossary: small dictionary with the most used terms

Blogger Glossary: small dictionary with the most used terms and to be known in the world of blogging.

Alt tag

Textual description with related keywords that allow you to categorize an image published on the web. It is of fundamental importance because it facilitates indexing on search engines.

Anchor text

It is the text that remains visible and selectable on a link link. It is useful for providing information to users and search engines on the content in which it is inserted.


Automated podcasting to generate audio versions of textual blogs from the RSS feed.


A blog is a type of website considered as an online diary in which one or more bloggers publish content in the form of posts. They generally have a main topic and are updated regularly. The published articles appear on the home page in descending chronological order and allow for comments.


  1. Natural person who manages and is the author of the contents of his own or another’s blog.
  2. Blogging service and platform to create blogs for free, also known as Blogspot.


Usually placed in the sidebar the blogroll is a list of links that refer to other blogs. It is used to recommend other bloggers whom we value, inspire or rely on to its users.


The blogsphere is the entire community of all blogs on the web and bloggers.


Bot is nothing more than the abbreviation for robot and indicates those popular programs to automate the “boring” tasks of human users. The most common are Instagram bots that put likes and comments for you. Needless to say, how bad practices are and not to be used right?

Bounce rate

Percentage value to indicate how many users leave your website after visiting a single page. The higher this value is, the less the overall stay on the blog will be decreed.

Call to action or CTA

Marketing term used to identify an invitation to perform a specific action through a text message often formed by an imperative verb. Solicits an immediate response in order to encourage the user to act in a certain way. From selling a product, to downloading a file to simply opening another web page where you intend to send it.


Is a text caption commonly used when an audio, photographic or video content is published on any social network. It is used to tell, explain, or make people understand what we want to convey. It is also often accompanied by a call to action to involve your audience more.


The acronym of Content Management System indicates all those software programs that facilitate the creation of a blog for those who are not experts in web programming. The most famous are WordPress, Joomla! and Drupal.

Duplicate content

By duplicate content we mean real identical blocks of text that appear on the internet within multiple web pages. These lead to a penalty in the indexing of both parties. They can belong to the same site or to different sites and are mainly divided into two types:

  • Internal duplicate content. Web pages on your site that share identical pieces of text to others on other pages. Or when the HTTP and HTTPS version of a content remains active for both versions thus generating duplicate content.
  • Duplicate external content. Web pages in which the text is the same as that present in other sites. Basically when they copy you blatantly.

In this regard, you may be interested in reading “What to do when someone copies content on the internet“.


The cost per click indicates the average unit cost that is spent to get a click on certain types of advertising campaigns. For example, sponsored ads located in search engines.


CPM estimates how much it costs to show a particular advertisement to get 1000 views of it.


Automated software programs, also called Spiders, which analyze the contents of web pages by categorizing them according to one or more keywords in order to determine their positioning in search engines.

CSS (Cascading Style Sheets)

CSS is a cascading style sheet that, applied within the theme of a blog, makes changes to the visual elements. It has a code language and very precise composition rules.


  1. Internet domain. The domain name is an alphanumeric string that allows you to have a unique internet address to be found on the web.
  2. Top level domain. They are recognized by an alphabetical code placed to the right of the last point of a web address. It can be identifying national domains (.it, .es, .fr) or generic domains (.com, .gov, .org).
  3. Second level domain. They are the remainder of the web address that appears before the top level domain. In short, what we invent by giving the name to our company, brand, blog etc. In my case, in it is precisely fashionsnobber.
  4. Third level domain or subdomain. It precedes the second level domain and is separated by a period. For example in a hypothetical it would be the wording blog.


The term of engagement indicates the level of user involvement with respect to content published on the internet.


Small icon usually representing the logo of a blog or website positioned in front of the URL and visible in the address bar of your browser.

RSS feed

Type of file in signal format that allows a user to stay up to date on the publication of the latest contents of a website of their interest without having to go and visit them manually. To read RSS feeds, you need software or an online service called an RSS aggregator.


A website footer is like the footer of a book. In practice, the final part that closes the contents of an internet page. It is often used to insert the information on privacy and cookies, conditions of use, copyright, contact information and social buttons.

Google Analytics

Free service provided by Google that allows you to process and monitor all data, both incoming and outgoing, on the traffic of a website.

Google Search Console

Free tool provided by Google that allows you to check the indexing status of a website allowing you to optimize its visibility on the search engine.

Guest post

Article published and edited as a guest on someone else’s blog. Through this practice you can make yourself known as a blogger to new readers that we might not have reached through our blog. Guest blogging is also part of a link building strategy.


Web users usually represented by a fake account (i.e. fake not reflecting their true identity) who through malice, gratuitous offenses and bad language try to establish controversy in order to negatively affect the person who receives them. They fight each other simply with a smile, without giving them string or ironically agreeing to them. In this way they have no holds to continue and go away.


The header of a website is its header. The header element that represents the way we present ourselves to users. Usually the logo (or the name of the site / blog) and the navigation menu are always present. Immediately below there can be images, slides with the latest news, services, etc.

Home page

The home page of a website is its entire home page from header to footer. It is also generally recalled with a specific item in the navigation menu. It is the main page that contains a summary of all the content useful for understanding what the site in question is about. In blogs there are always the latest articles published.


Network service that allows, by renting space on a web server, to make the published internet pages of a site or blog accessible and visible.

HTML (Hyper-Text Markup Language)

HTML code is a particular markup language created to format and layout hypertext documents on web pages. The structure is based on markers, called tags, which must always be open and closed to allow the page to be displayed correctly on the browser.


The indexing of a web page is the recognition by the search engines that store it and return it to the pages of the SERP (Search Engine Results Page).

Keywords or keywords

The term keyword refers to one or more words useful to identify a specific topic or central theme of a website. They can be used both by users when looking for something in search engines or by companies and bloggers to be found more specifically.

  • Keywords for user. A user writes keywords in search engines that help him solve a problem, get more information or learn something specific about a certain topic. The keywords you type will be very similar to questions.
  • Keywords for brands/bloggers. The keywords used by companies and bloggers will instead be more targeted and are usually divided into the various pages of their website. For example, on the home page there will be those regarding the name and the services offered. In the services pages, those relating to the services and their characteristics. The blog will highlight curiosities, questions and most frequent problems by intercepting the searches of their target visitors.

Keywords Research

Keyword research that usually precedes the writing of web content. To do it well, you need to know the needs, desires and interests of your target readers/users.

Landing page or landing page

The landing page is a web page created specifically for a visitor to reach it following a web marketing campaign. It is generally in response to a targeted call to action aimed at making a purchase, obtaining a newsletter subscription or receiving a contact.


Links are hypertext that lead the visitor back from one web page to another via click in order to provide more details or information on the subject matter. They stand out as underlined or colored text.

In SEO we talk about internal and external (or inbound) links.

  1. Internal links. Hypertext links that refer to a page of the same website.
  2. External links or backlinks. Hypertext links that refer to a page on another website.

Link building

SEO strategy and technique aimed at increasing the authority of a website by obtaining backlinks. In a nutshell, the more quality websites link to ours (via direct link) the greater the popularity we will receive from search engines. Good link building can positively affect indexing and ranking. Bloggers use link building in comments and offering themselves for guest posts.

Link Dofollow-Link Nofollow

  1. Link Dofollw. This attribute is present by default on common external links that refer the user to a web content hosted on another internet page. Its presence authorizes search engines to take it into consideration. It should be used when the target link is safe, relevant and has a good page rank.
  2. Nofollow link. Attribute that is manually set in the HTML code of a web page by means of rel=”nofollow” when you want the external link to be ignored by search engines. It is used for links deemed to be of dubious reliability.

Meta description

Short textual paragraph that appears under the title on the results pages (SERP) and provides the concise explanation about the content of a web page. It is usually drafted using keywords and with an effective call to action in order to induce the user to click.

Meta Tag

Metadata in simple text strings and HTML code capable of modifying the information of a web page by adding or removing specific features.


Periodic update on the latest news of a website that is sent by email to all subscribers.


Value of an HTML meta tag used to prevent a web page from being indexed on search engines by preventing it from being displayed in the SERP.


With optimization we mean all those practices aimed at improving the indexing, positioning and scanning of web content through the discipline of SEO.

Orphaned content

The orphaned contents of a website are those web pages that do not receive any internal or external links.

Page Rank

Analysis algorithm that assigns a numerical value to each web page with the aim of quantifying its importance. The value scale ranges from 0 to 10. The higher the value, the more likely the page will appear in the top positions of search deaders. Conversely, if the value is low that page will have much less visibility.


Permanent link with unique URL of a single web page. In short, it is the address of a page or blog post that does not change for long periods of time even if the content is updated.

Phishing or fishing

Online scam designed to steal and steal as much personal and sensitive information as possible. From a user’s passwords to credit card details. They generally try to pretend to be a trustworthy organization or service we know of.


TrackBack system that allows you to be notified when an external website inserts a link to one of our web contents.


Additional tools useful in creating and developing a blog enriching it with new features.


How a web page is positioned in the list of search engine results.

Post or blog post

Typical blogger term for what a single blog post is called.


The word query is usually used to indicate the specific question that a user makes by typing on a search engine. In short, it is a specific question about a particular keyword.

Ex. “Blogger glossary” is the key word. “Most used terms in a blogger glossary“, “Where to buy a blogger glossary“, “How to write a blogger glossary” and “Differences between blogger glossary and dictionary” could be queries related to the main keyword.

SEO (Search Engine Optimization)

SEO is the discipline that allows you to improve various properties of a website in order to make it easily available in search engines. Optimize all content by increasing inbound traffic.

SERP (Search Engine Results Page)

The SERPs are the results pages in search engines. Present when we Google something and that whole list of contents pops up? Here, that’s the SERP.


Sessions are the visits of individual users made over a certain period of time. For example, if a user returns to visit us on three different days of the same month, he will be registered as a single visitor but with three different sessions.


Portion of graphic template that identifies the side part. It can be activated on the right or on the left or on both sides and generally widgets are inserted in order to display other forms of information on the side of a web page.

Slashdot effect

When a very popular website adds several hyperlinks to a smaller website by enormously increasing its temporary inbound traffic. Slashdotting can cause server slowdown and temporary shutdowns of the affected website.


Identifier of a web page that represents a portion of the URL. For example in the slug is “blogger-glossary”.

SPAM comments

Aggressive and invasive advertising in the form of bogus comments.


The term target is used to group all the people identified as users of a website. They may already be loyal or potential readers/customers. Generally they are characterized by specific interests and ages inherent to the contents and topics covered.


Key topics on which to position your website by organizing content in order to make it easily more accessible to users and search engines. They are divided into:

  • Categories. They group the published content under a certain general topic. Eg In a fashion blog a category can be “Outfit” and in a web communication one it can be “SEO”.
  • Tag. They organize the published contents in a transversal way, entering more specifically. Eg For an “outfit” category blog post a tag can be “white shirt” while in an “SEO” category post it can be “website indexing”.

! Categories and tags must never be the same or similar otherwise you risk identification as duplicate content.

Template or theme

Graphic structure, also called layout, of a website that designs all its content in a fluid and dynamic way. Usually it is chosen among many “pre-printed models” on which you then intervene by modifying them according to your needs. One of the best portals to buy a template on is Theme Forest by Envato Market.

Traffic channels

With traffic channels, all the places from which visitors come when landing on our website are identified. The main ones to consider are:

  • Organic Research. Visits from search engines.
  • Direct. Users who type the name of our website directly into the address bar.
  • Social. Traffic from social networks.
  • Referrals. Visits that come to our website from another website via backlinks (for backlinks see term link).

URL (Uniform Resource Locator)

Sequence of characters that indicates the unique address of an internet page, describing it in a simple way, managing to contain the most important keywords.


The users of a website are the individual people who have visited it in a specific time frame. The value of this parameter should always be less than sessions and views. This means that visitors were more engaged by the content and viewed more pages of the website.


With views we mean the total sum of all the pages visited on a website in a specific period of time. Usually a blog that starts to do well goes from 10,000 monthly visits upwards.


Particular course or information session, online and often free, to which you participate live.


Additional component of a template useful to increase some features. They are usually positioned in the layout using the header, sidebar and footer sections.


One of the most famous CMS (content management system) software platforms in the world to create a website or blog.

Do you have anything else to add? Can you think of a term that cannot be missing in this blogger glossary? Let me know and I’ll take care of it right away. Help me make it an increasingly complete vocabulary that can be useful to all bloggers.

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