Let me guess, are you looking for how to reinvent yourself and would you like to do it on the web? Do you have an idea that has been in your head for too long and it’s time to put it into practice? Do you want to know how to become a successful blogger and how to create a professional blog source of contacts and sales? Maybe even managing to manage it in complete autonomy? Most likely, you don’t know where and above all how to start so you need the best advice to put into practice. Everything ok, do not panic, you are in the right place and I can accompany you step by step in the creation of your web space.
How to become a successful blogger
Before getting to the heart of the explanation on how to become a professional blogger I want to make a premise. It is very important to me to explain these things to you because from personal experience I know well the problems you may encounter along the way. I firmly believe that if you really want to become a successful blogger, you need to gain experience in the field before delegating the work to others. It is personal experience that makes the difference and if you do not know how to manage all this in the first place, one of the main risks is to start spending unnecessarily. I want you to move in complete autonomy by deciding when, how and where to spend.
Let’s face it, on the web it is all too easy to find citrulli guides and offers, as I call them, in which they promise you seas and mountains but in the end they explain very little concrete by putting in your hand a product that you will never understand how to best manage.
For example, it may have happened to you that you have proposed a fabulous, high-performance website that immediately ranks in the first results on search engines. I’m sorry to tell you but it doesn’t work that way. 90% of the time they activate a website based on a poor template that you will enter and you will not understand anything. For each help call you will spend and no, on search engines you do not appear first only with a good template but the contents that YOU will create and HOW you will create them are also essential.
Why open a blog?
It is the first question you need to ask yourself. A blog is an online diary mainly used to share and publish content capable of reaching a specific potentially interested audience. This makes it possible to expand it making it then become a source of potential customers.
The vast majority of people believe that being a blogger means making money from the comfort of your home without working. If you think so, I immediately warn you that I can do nothing for you. To become a successful blogger you have to work hard online and offline making lots of sacrifices. Nobody gives you anything and as in every sector it takes years to make you known, stand out among the competition and above all gain trust and a good reputation in the eyes not only of your visitors but also of the search engines without which being found online becomes a bit difficult. You will always have to study to update yourself and only when you start earning well can you start delegating something. Maybe hiring a specific insider for that sector of the blog that you don’t like managing or doesn’t stimulate you enough.
For example, I don’t like social management that I would very gladly delegate.
In short, if you think that you need a blog to make easy money only with affiliations and advertising, you are out of the way. It serves to make yourself known by building a career around yourself and there are no tricks and secrets to opening a successful blog and earning overnight.
How to start a professional blog
Opening a blog is actually quite an easy operation, especially if you decide to rely on free solutions such as Altervista, Blogger and WordPress.com. Over time, however, I assure you that you will need an upgrade because your needs will change especially if you want to turn your passion into success and make it monetize. For this reason, having passed this before you, I recommend starting immediately with starting a Lamborghini and not a 500 to which you will gradually make various changes to improve it.
Do you understand what I mean? If you want to start a blog and really bring it to success, you have to invest in the right way right away, making it independent and flexible in order to satisfy your every need. Which requires at least a hosting, a domain, a CMS and a template.
Well, now we just have to roll up our sleeves and let’s see together how to become a blogger and start a professional blog starting from scratch and above all step by step.
10 fundamental steps to create a blog by yourself
It goes without saying that to become a blogger you have to open a blog. To become a successful blogger you need to have a professional blog. The following are the 10 fundamental steps that you will face when creating your blog.
- Name of the blog. The first step that everyone has had to face to become a blogger is to have a blog and choose its name.
- Domain. The domain is almost always like the blog name. You have to decide whether to buy it at the first level between .it, .com, .blog, .net etc.
Or rely on the free second level ones provided by blogging platforms (Altervista, Blogger, WordPress.com…).
- Hosting. A successful blog always has a professional hosting behind it capable of supporting it in all respects.
- CMS. Choose the best CSM on which to create and put your content online. WordPress is the most used.
- Template. Select, activate and set the responsive template that best suits your needs.
- Plugin. Every website needs some plugin capable of improving its performance.
- SEO. Whatever content is posted online, we want it to appear in the top search engine results. To achieve this, it is not enough to be written very well, it must also be written from an SEO point of view.
- Editorial plan. Becoming a professional blogger also means planning all publications correctly following an editorial line.
- Images. A blog does not live without images. They must always be optimized for the web and if they are not our property, please quote the source.
- Social sharing and newsletters. Last step sharing our work on external channels to increase incoming traffic.
Let’s find out more by going into more detail and if you don’t understand some technical terms consult the blogger glossary that you will always find at your disposal.
1. Name of the blog
The first step to become a blogger is to have an idea linked by a thematic thread capable of reflecting who you are, what you do, what you do and what passions you have. Once you have identified the sector you belong to and where you want to go, it is time to choose the name of the blog that will determine its identity forever. The main solutions can be:
- Name of the blogger. Ideal if you want to push your business as a freelancer or professional.
- Nickname of the blogger. It’s okay if you’ve had a nickname for a long time and already authoritative for your audience.
- Blending. That is, the fusion of several words together. Ideal to summarize a concept, a mission or your passions.
- Business name. Perfect if you already have a company started.
The name of the blog is a decision that must be taken calmly, well thought out and reasoned by asking for advice and opinions even from friends, acquaintances and relatives. Very often it can also become a real brand, you understand how carefully it needs to be considered. In order not to be mistaken, remember that it must be easy to read, pronounce and write. It also doesn’t have to be too long, limited to a maximum of 4 words, and the more unique and easy to remember, the better.
2. Domain choice
At the second step we find the choice of the domain. The name usually always reflects that of the blog, in this case you have to decide whether to buy an extension .it, .com., .net etc. Which is better? It depends on what you do, in my opinion you reduce the choice between .it or .com. The first if you think you are only targeting the Italian market, the second if you think that I would also have content addressed to other languages.
! Plus tip: To better protect your blog, also buy the main top level domains available and then redirect them all to your official home page.
3. Hosting choice
Hosting is that network service that is essential for you as a server in order to have space available on which to place your blog, making it accessible and viewable on the internet. In practice it is the engine of your Lamborghini, you understand well how essential it is to choose a quality one. If it goes slowly and is inflexible you will find yourself a slow website, badly indexed and with several problems to solve along the way. If it has good technical characteristics and high performance from the start it will allow your blog to be found very well.
To be in an iron barrel, I suggest you rely on Linux hosting through the full service provided by SiteGround. From the domain to hosting to the CMS, he takes care of everything. Easy to activate, configure, with a practical CPanel and impeccable assistance. Start with the basic version and as your blog grows in time you will make every upgrade.
4. CMS choice
The CMS, in full, Content Management System, is nothing more than a software to be installed on your web server, that is the hosting mentioned above, with the task of facilitating the management of web contents in order to make them easily editable even by those who he is not an expert in code and programming language for the internet. The most common are:
It goes without saying that I recommend WordPress for the same reasons as above with SiteGround.
The blog template is the graphics of your web space, how you visually present yourself to your audience. Initially you can start with a free theme without any problems but keep in mind that it will not be easy to give it the look you want. You will have to accept them as they are and come to terms with them with the help of some basic knowledge of HTML and CSS. Choose it according to your personal tastes and needs, the important thing is that it is absolutely and without responsive discussions, that is, adaptable to any technological format. Alternatively, you can decide to purchase a template on the Envato Market Theme Forest portal.
When creating the template remember to insert a navigation menu with at least the following pages:
If you want to become a blogger and start a successful blog after finding the blog name, domain, hosting, CMS and template best suited, know that WordPress plugins will become your best friends. What are? They are add-ons that allow you to further modify or expand the functionality of your blog. The essentials are:
- Akismet Anti-Spam. Protects from spam.
- Contact Form 7. To create contact forms.
- Yoast SEO. Alternatively, All In One SEO Pack. They help you improve the optimization of content on search engines.
- WP Rocket. They take care of the health of the blog and help keep it fast.
! Plugins weigh down the blog a lot by slowing down its viewing times, never install too many and limited to the really fundamental ones.
At this point, creating a blog will seem more like a thing of technical steps than anything else. True, but if you really want to become a professional blogger you need to know each step and know how a blog works from every point of view. Being a blogger isn’t just about writing texts and throwing them online.
Having said that, now you have to start moving by optimizing both the blog and the contents for search engines using a minimum of SEO (Search Engine Optimization) bases.
First sign up for free Google Analytics and submit your blog sitemap in Search Console. This step is used to monitor the progress of your web space and improve its indexing.
Then you can finally start with the creative practice of this job by writing your content to publish. Remember to write SEO oriented texts right away so you don’t have to find yourself fixing them all tomorrow.
Keep the following points in mind when creating a page or blog post:
- URL structure (the web address of the content). Have a clear and simple URL structure. No dates and no strange symbols. Setting it with the title of the content is always the best choice.
- Categories. The categories are used to store what you publish, facilitating the navigability of the site. Create relevant categories and enter them in the navigation menu.
- Tag. Tags should not be handled like categories and should not be the same as categories. Use few but good ones bearing in mind that they exist but are not fundamental.
- Keywords. The keyword (s) you want to rank your content with. They must be chosen with full knowledge of the facts, knowing well who you want to reach and also analyzing the competitors. Help can be given by the free Google Trends tool.
- Meta description. That short text that appears in the search results just below the title of the content. It is a very important SEO element to provide information on what it is. They must be short, clear and entice the user to open that web page.
! Give each blog post one and only one category otherwise you risk duplicate content that search engines penalize.
8. Editorial plan
Every professional blogger I know has an editorial plan that they diligently stick to fixed deadlines. Opening a blog is easy, but in the beginning, to make it grow, it requires at least 3 articles per week (better even more) and these must try to maintain a certain continuity over time. The topics of the blog should be carefully chosen based on your passions and skills. Think that you will have to write often, a lot and a lot on those issues if they deal with something that does not interest you, stimulates or entertains you will abandon in a short time. Write about what you really know, don’t lie and don’t make fun of readers. You would lose credibility first and then trust, which are essential if you want to become a successful blogger.
! Write for others not for yourself. It is assumed that you know a lot about the subject matter but who reads you may not, so think carefully about who you are addressing. How do you think you are useful to him, what more can you give him that has not already been shared? Can you do it better than your potential competitors? Give answers, resolve doubts or curiosities.
To become a professional blogger you have to pay attention to everything you share and how you share it. Images understood that today they are capable of transmitting even more than the words themselves. In addition to being of excellent quality, they must be optimized for the web.
Rename them with titles related to the content they show. More and more people are searching for images on search engines, do you think they would look for something called IMG_1234.jpg? No, in fact, and you have lost potential visits that maybe could also become customers.
In addition to renaming them also give them an Alternative Text, better known as Alt Tag. This helps to index them more by using the search engines to make them understand what they are about.
Finally, the images should be lightened as much as possible so as not to slow down the blog too much. You have 15 seconds to convince an average user to stay on your site if uploading a photo takes 20 you have already lost it. Stay within a maximum of 150 KB.
10. Social sharing and newsletters
At this point you have opened your blog, it is online and starting to have some content. Well, the time has come to define the distribution on social channels and through newsletters to increase traffic to your web pages. Select which social networks you think are most in line with your content, open a profile and start posting. Also prepare a monthly newsletter in which you will update your readers on all the news of the blog. To create it, you can easily rely on the free Mailchimp service.
! Don’t share the same content on every social network at the same time and with the same text. Evaluate the best publishing times for each one and keep in mind that each social network has different language and content needs. Move accordingly.
In summary, starting a blog is easy, earning people’s trust and making it materialize in possible earnings is a moment more difficult. It takes perseverance, dedication, passion and patience. If you think you have all four of these characteristics plus the desire to get involved, however, do it and don’t worry too much about it. It is a very interesting world full of stimuli to be discovered.