I had already mentioned this topic in my past post, “Instagram Instructions for Use“. Unfortunately, however, I noticed that many still continue to misuse the use of hashtags thinking they serve to form sentences. #exampleinthisway #or #so. That is why I decided to dedicate a full post to these nice words anticipated by the symbol of the gate (#).
What are hashtags
It is an English word made up of hash which literally means “mess” and tag that means “label“. Basically, there are one or more words preceded by the symbol of the gate. Strictly written all attached. They then need to collect the photos we publish on Instagram within categories. Exactly like on Twitter and Facebook. In order to make them trace them and see them in the long run to passionate users of this topic, searched through the hashtags. In addition, accents, apostrops, and symbols are not recognized as such and are therefore to be avoided as the plague. However, please remember that they have nothing to do with tagging friends or brands. For that, use the spiral symbol (@) before the specific account name.
How to use Hashtags on Instagram
First, you must know that up to 30 photos are allowed on Instagram. They are therefore well-selected and reasoned. Using them in English is definitely the best solution. In this way we reach a wider audience by publishing our photos internationally. Extremely popular ones like #fashion #photooftheday #picoftheday #love #tbt and the like are not always good. In fact, it should be noted that those with more than 100,000 images are true, but our photos remain a few seconds in the initial screen of the category. Using less popular but more specific hashtags will remain for more time allowing us more views and then newer likes and follower opportunities.
How to invent new Instagram hashtags
Given the little real visibility granted to our photos using ultra-popular ones, more and more often, many users resort to creating new hashtags. This creates new category niches and sectors where they can emerge, and can be noted a bit more. But how to make new inventions? Basically the main features for describing a photo are category, location, season, emotions, event, product and life. Combining these relevant data between them you can create countless variants for new hashtags. Below is a few simple practical examples to help you understand the concept and an infographic you need to keep in hand if you are short of ideas.
Examples to find new Instagram hashtags
Category + Localization -> Es. #FashionMilan #FoodMilan #LifestyleMilan #TravelMilan
Category + Season -> Ex. #FashionSpring #FoodSpring #LifestyleSpring #TravelSpring
Category + Emotion -> Ex. #FashionLove #FoodLove #LifestyleLove #TravelLove
Category + Event -> Ex. #FashionShowing #FoodShowing #LifestyleShowing #TravelShowing
Category + Product -> Ex. #FashionDress #FoodDress #LifestyleDress #TravelDress
Category + Life -> Ex. #FashionLife #FoodLife #LifestyleLife #TravelLife
Location + Emotions -> Ex. #MilanLove
Season + Localization -> Ex. #SpringMilan
Season + Product -> Ex. #SpringDress
Season + Emotions -> Ex. #SpringLove
Product + Emotions -> Ex. #DressLove
Product + Life -> Ex. #DressLife
Event + Location – Ex. #ShowingMilan
Event + Emotions -> Ex. #ShowingLove
And so on… Use fantasy but do not leave the subject of the photo.
Lastly, a final tip is to create notes of your smartphone in your industry-specific identifier hashtag base to add only those specific to the subject of the photo. In this way, with a fast paste you do not have to always rewrite them from scratch. I hope all of this can somehow be useful for improving and optimizing the result of your Instagram.