Let’s take a moment to address the issue of the independent blog, managed by as many independent bloggers once and for all. We begin to shed light on very specific topics sent up in smoke by the negligence of some brands and some of these agencies.
But first things first.
What does being blogger and have a blog?
Blogger: Author and editor of a blog put online, mainly public, accessible to all and accessible by anyone with an internet connection.
Blog: Website, but more precisely an online journal in which the contents are displayed in chronological order from most recent to earliest time. The blog can be managed by one or more bloggers who publish multimedia or text content called post and can have a clear argument.
Blog(ger) Independent: Online Diary independently managed by one or more independent bloggers, updated more or less regularly with multimedia or text content that is not determined by other people.
Fashion Blog and fashion blogger Independent
Fashion blogger: A fashion blogger is he/she who constantly updates a blog relating to issues linked to the fashion world.
An independent fashion blog combines all the features listed above, does not work with the agencies, it does not promote items not to his liking, he speaks of what he really likes and says his opinion without any hesitation.
An independent fashion blog stands out from the crowd, do not follow the herd, say no and do not pay attention to the numbers.
In a nutshell really he does what he wants and likes in one rule, be him / herself.
What has changed?
Technically nothing, basically a lot ‘of things.
Most of the brand no longer desire to get to select the best blogs to their needs for lack of time, desire, blogging redundant to read and found the quickest, the agency.
The contact, pays the percentage for his work, says he has tot tot budget or material to be sent to bloggers, or both, and asks to be distributed to tot blog that sponsor.
honest agency takes the trouble to study the brand and intelligently select the blog to be entrusted with the sponsorship by paying or sending the material, or both, dividing equally among all blogs remuneration.
The most agencies instead sent at random, not documents of anything, offers less of the budget agreed upon by the brand to pocket the surplus and does not bother even to check whether between 2000 and passed the Italian blog tot selected for sponsorship, of course always the same, they read together creating a bad marketing campaign, chanting, boring and taken into account by anyone. The result is that the product makes you feel sick so much has been spammed in the same flow of people and lose credibility and interest.
The big brands of course laugh at this and never will contact those blog or these agencies because they really bring to select whom to contact. In fact, given the Italian rot that’s out there they begin to do without. How to blame him?
Another nice point to be analyzed are the agencies that you are courting impressed by do not know which numbers given that the statistics of a blog without a screenshot truthfully Google Analytics are still more smoke than that caused by the steelworks of Piombino, as well as followers and the like on Instagram that they never bother to check.
In short, you are courting you closer into their lap, they promise heaven and earth if you pay a certain number per year and above all ensure you always turn around and only things that you will be happy to talk and events trendy. Bullshits. Oops, I said it, sorry!
After a while begin to even turn around the ingrown toenail of their lover, they will want you to go to an event of this new product to replace the pads and if you do not you make out with a fine penalty (legitimate, it is the law when they sign a contract). If you’re lucky. Otherwise they do a scorched earth around and you’ll never work again. In practice, they castrate.
Honest agencies instead contacts you for free when you are holding something very prone to your style and your way of being. Point.
This is not to put in brand cross or agencies but simply to bring to light the facts. At this time it works well, the pacts are these and it’s up to you to decide what value to give. It ‘clear that we all have a price, and we have to compromise but I have seen too many blogs as genuinely and find yourself a discount store where barely firmly believe readers and above all they themselves would follow those press releases flat-spotted the beautiful and better in the post format. Independent where? Really have sold your right and the right of choice for 20 euro?
In recent years, already before opening this blog, I documented, I have spoken, seen with my own eyes and heard with my ears professionals, by agency owners, pr, brands, stylists and bloggers and asked people common out the context is how it works and what they want. I got my exact idea and since I’m not here looking for a job nor will I aspire to become famous, but I just want to share the truth I do not see why I should keep quiet. I want your eyes are wide open, I want everyone to know exactly how it works and figure out who you can really trust when they read a review, an opinion or a simple dispassionate advice.
I want the niche blogs are proud of their choice, as I was recently told “better few but good” and you know what? It ‘absolutely the best thing. I want you to understand that the difference is not the mass but the individual can not step on itself, its values and its ideals.
To you the choice. Good luck.