Today we talk about social media, nothing complicated, is nothing more than a generic term used to indicate the technologies adopted on the net to share textual content, images, video and audio. In practice our beloved social networks. Previously I gave you advice on how to best use Instagram and Twitter but I think it is right to make a small parenthesis about how to behave when we put online.
The phenomenon of social media
For the past 15 years, social networks have entered our lives, not only in the private sphere but also in the working world. It all started in 2003 when LinkedIn appeared, a thematic social network entirely dedicated to professional and business topics. Today the backbone of our virtual identity. The following year, Facebook comes as an online version of the Harvard yearbook which today has become the most popular social network in the world. The year 2005 is instead the year of YouTube, a social network dedicated to the publication of videos, today one of the main entertainment sites. In 2006, Twitter was born, an immediate and minimalist microblogging service that is not easy to love for everyone. In 2010 it is the turn of Instagram purely related to sharing photos. And finally in 2011 come Google+, almost mandatory choice to use the services of the homonymous search engine, Pinterest and Snapchat that remain a little more niche.
The decalogue of good manners of social media
Yes, even our dear social networks have written and unwritten rules of behavior. In this regard the netiquette comes into play (specifically network or internet etiquette). In short, the etiquette of the Net that directs us to a conscious use for a good reputation of presence on social networks.
1. Remember that behind each account there is a person
First of all, although it may seem a foregone and trivial statement, unfortunately when they publish something online not everyone remembers that behind every account there is a real person, in the flesh, thinking and with feelings. Therefore before offending, criticizing, shoot free sentences and anything else it would be appropriate to count up to 10 and realize that you can hurt without reason and completely unnecessarily. Do you need to vent your pent-up anger? Sign up for a kickboxing course, it’s definitely healthier for everyone.
2. Be yourself and tell the truth
Online people tend to trust those who perceive transparent. That is to say those real, honest and sincere people who then become attached to them becoming their best readers and followers. Always telling the truth is the best choice. Yes, even when it means to admit your limits. It is only in this way that one gains credibility. Conquering a follower, a reader or an online customer is more difficult than the ease with which we can lose because we have made fun of it by lying to it or making ourselves pass for what we are not.
3. Specify as much as possible
Understanding through cold and static words on a social network is much more difficult without tones of voice or expressions that accompany everything. For this reason, trying to specify as much as possible what we want to convey will help our audience to not understand whistles by flames, sometimes creating unpleasant misunderstandings.
4. Admit any errors
Nobody is perfect, perfection does not exist and if it were stuck surely. On the internet it is impossible to erase your tracks and try to do it when you make a mistake, it only generates suspicion with the risk of losing the estimate obtained so far. It is much better to correct oneself by admitting that you have made a mistake and at the very most try to divert attention to or with other contents.
5. Cite sources
When we use words, thoughts, texts, images or videos of others it is good use and custom to cite the source or, at least, in case we are not able to provide it to make it clear that it is not our work. Do not think no one notices because online nothing is hidden and everything, sooner or later, comes out good and bad. The network does not forgive.
6. To ask is lawful, to answer is courtesy
On social media we live by conversations, comparisons, discussions, questions and answers. When asked something is not only good education respond in a timely manner but this can also allow you to create new relationships lasting and useful for the purpose of their activities.
7. Avoid spamming
Ok to share and reshare but we must remember not to overdo it and to do it in the most polite and pleasant way possible. The unfollow is always lurking around the corner and reports of spam through social media can lead to account suspension. In short, the game is not worth the candle, let us advertise, but with caution.
8. Reread before publishing
Always returning to the discussion that nothing is ever erased on the internet, let alone an error, before publishing any type of content it is advisable to take some time to read it again. Often it can save from inconvenient spelling errors or improve the text because in the meantime a new idea has come out that will perhaps make it better and more engaging.
9. Select the contacts
Filling any social network with useless contacts or totally away from our interests can not help us to convey our online activity in the right way. Select, select and select without fear. These are not the numbers that count and make the difference.
10. Education and respect
As a last rule are simply those two little words that are being lost and contain almost everything. EDUCATION and RESPECT. Always. With education and respect towards others, one is always right, one becomes unassailable and one’s reputation online can only benefit from it.
All this to tell you that social media, for anyone with an online business, such as a blog, is an indispensable tool. Certainly demanding, which requires a constant presence, relevant contents, be ready to discuss them and deepen them when necessary. In this regard I recommend a very famous internet service provider that is 1&1. You can find numerous Digital Guides full of suggestions for those who surf and above all use the internet for work. For example, to stay on topic, the one on social plug-ins for our website. It is fundamental, now that we know how to behave, all the main social networks are present, well functioning and connected with our web space. Not only do we facilitate the sharing of our latest news, but allow us to reach anyone who is able to get more followed and above all targeted on our topics and the target set.