Today Milan fashion week officially begins. For six days you can breathe pure fashion in every corner of the city. For men, it means taking a new look with models that spring up from everywhere and for passionate women, a continuous dream of being able to have a certain item or accessory shown in the fashion shows or presentations for the next season. But what do we really know about fashion week? From the difference between haute couture and prêt à porter to how to be invited to a fashion show. The world of fashion, like the law, does not admit ignorance on the matter.
What is fashion week
The first fashion week dates back to 1943 in New York and served solely and exclusively as an advertisement for local fashion.
We will have to wait for the end of the Second World War to bring this new type of event to London, Milan and Paris. Today, together with New York, these cities are called the four “fashion capitals” par excellence.
Milan fashion week always lasts from six to seven days. As for the others, it allows all the main fashion brands to present their latest collections for the next season through fashion shows, presentations or events of various kinds. So they also dictate in advance the latest trends in colors, types of garments and fashion styles.
Instead, as regards the outline of these events, in recent years, street style outfits that magically proliferate in the cities where the most famous fashion weeks are held have started to influence a lot.
5 things you need to know about Milan fashion week
- Milan is the third capital of fashion in order of event. In fact, the first fashion week to start is always in New York, followed by London, then Milan and finally Paris.
- Women’s fashion week takes place in February and September. That of men’s fashion in January and June.
- In the February fashion shows the collections for the following autumn-winter are presented and in the September fashion shows the spring-summer collections of the following year.
- Haute couture is luxury items mainly in one-of-a-kind pieces made to measure for a decidedly limited clientele. Prêt à porter, on the other hand, literally means “ready to wear“. That is, those mass-produced collections. The garments are not tailored but made in standard sizes and in large quantities ready to be marketed all over the world.
- In order to attend the most exclusive fashion shows, events and presentations, it is necessary to have an invitation. It is always nominative and can be delivered on paper at home or by email. How to receive it? There is little to do, either we are big customers of the brand (buying an accessory a month is not enough), or we are journalists, buyers, true influencers or experts. Of course, being an established blogger can also help but let’s talk about large numbers. Otherwise, the only hope is to get in touch with the brand press offices and like them. Finally, to know the exact calendar of events of Milan Fashion Week just go to the website of the National Chamber of Italian Fashion.
These, in my opinion, are the 5 basic and ignorance-proof things that at least everyone should know before talking about any of the most famous fashion weeks. Then of course, there would be a discussion about how to survive the Milan Fashion Week and how to save yourself from the fashion bloggers in search of visibility that assault you, but, for now, let’s fly over. ;)